July 2016 Dinner Meeting - Riverside

July 27, 2016
5:30 PM PDT to 9:30 PM PDT

The Tamale Factory
3663 Main St
Riverside, CA 92501
http://www.tamalefactory.net/
Directions

Presentation Title: Branding the Experience

Presented by: Ken Bator, MBA

PDU Category: Strategic & Business Management

Presentation Abstract:

Great organizations don’t just brand their marketing materials. They “Brand the Experience” for their customers, members, and clients as well as their employees.

• The definition of a brand.

• How to create a strong brand by beginning with the necessary internal steps

• The rules of maintaining a building a strong brand

Speaker Biography:

Ken Bator has more than 20 years of experience in helping organizations create environments where employees actually want to come to work and customers want to keep coming back! As a facilitator for training and strategic planning sessions and an expert in brand concept, marketing and management, Ken has helped hundreds of organizations since 2001. In addition to his career of working with CEOs, CFOs and COOs, he has also served as an executive of three different financial institutions throughout the country and has assisted many small businesses to reach new levels of effectiveness.

Ken is the author of The Pocket Guide to Strategic Planning: The 90-Day Quick Fix for the Business Owner or Manager and The Formula for Business Success = B + C + S. His articles have appeared in many trade publications including Lifestyle Entrepreneur, ABA Bank Marketing, The Credit Union Journal, and CU Business Magazine. Born and raised in Chicago, he earned a Bachelor of Science in Finance and an MBA in Entrepreneurship from DePaul University as well as a Certificate in Integrated Marketing from the University of Chicago.

Agenda:

• 5:30-6:00 Networking & Check-In
• 5:30-6:15 Upcoming Event Loop
• 6:00-6:45 Dinner
• 6:15-6:45 Dinner Meeting Deck
• 6:45-7:00 Break & Speaker Presentation Setup
• 7:00-7:50 Speaker Presentation (Part 1)
• 7:50-8:00 Break
• 8:00-8:50 Speaker Presentation (Part 2)
• 8:50-9:00 Wrap-Up & Raffle
• 9:00-9:30 Networking

Tickets

$30.00 PMICIE Member Ticket

$15.00 Presentation Only

$35.00 Non-Member

$15.00 Presentation Only/Student (No Dinner)